Thursday, September 29, 2011

Bettering Your Google Search Engine Results of Your Site

By Karri Owens


Bloggers that are interested in reaching a large audience using their blog should consider paying special attention to search engine optimization of their blog. Reaching a big audience may be a priority for assorted different reasons. One of the obvious top reasons to attempt to generate increased traffic to a blog is to generate a return. Bloggers who rely on high blog traffic because of their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic in order to allow their message to reach a larger audience. Regardless of the reason to wish to increase traffic, one of the best methods to do this is by optimizing the blog for search engines. This article will discuss the importance of search engine rankings and offer tips for optimizing a blog.

Why Search Engine Rankings are Important

The significance of high search engine rankings is they can bring about increased Internet traffic to the blog. This is because Internet users who use engines like google to find information on a particular topic tend to be more likely to visit websites which show on the first page of the search results compared to they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page in the results are likely to get the most traffic. However, Online users are not likely to search through more than a page or a couple of the search results when looking for more information on a particular subject.

High search engine rankings essentially act as free advertisement for any blog or website. This is because many website users count on popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to gauge websites and rank them accordingly for specific keyphrases. As a result Internet users put a great deal of value on the search results produced and trust these leads to lead them to the best available websites strongly related the keywords they specified by the search.

Tips for Optimizing a Blog for Search Engines

One of the most common solutions to optimize a blog or website for search engines like yahoo is through the use of relevant keywords. Specifically the concept of applying specific keyword densities towards the content of the blog is a type of search engine optimization tactic employed. Blog owners among others who attempt to optimize their websites don't always agree on the optimal density for keywords but many believe a percentage of approximately 2%-3% is correct.

Another method for optimizing a search engine optimization is to place relevant keywords in to the code of the website. This consists of the title tags and Meta data. This is important because search engines often look at the prominence of keywords when looking at a website. This refers to the location when the keywords first appear. Placing keywords early in the content of the website is effective but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines like yahoo.

Blog owners can also help to improve their search engine rankings by generating back links to their blog. This can be accomplished in many different ways. One way to do this is to use other websites willing to place a hyperlink to the blog on their website. This can be beneficial because many engines like google factor the number of links to your website into their ranking algorithm as these links are considered to be one website vouching for that validity of another website. Some webmasters may be willing to do this to acquire a link to their website on the blog. This is known as reciprocal linking plus some search engines may not value this link as highly as a link which is not reciprocated. There are also some link exchange programs but these links is probably not beneficial because many search engines like yahoo consider the rank of the website linking in your blog. Therefore, if the website linking for a blog does not rank well, the trunk link will not improve search engine rank significantly.




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